Case Study: National Breast Cancer Foundation

Many not-for-profits like NBCF face common challenges around connecting and motivating their donors and fundraisers. Getting them to answer an email is hard, and getting them to answer a phone call is even harder. So how do you build and nurture relationships with your supporters? Read our case study to learn how we generated 1414% ROI.


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“As an organisation, we pride ourselves on being donor centric. We want each and every one of our supporters to feel like they are treated as individuals and not as a generic collective.

The implementation of the Conversr fundraiser journey allowed us to deepen engagement, and create an emotional connection on scale with our supporters in a way like never before.

This has resulted in an uplift in fundraising income that has surpassed any other channel before it.”

Lisa Mastoras
Head of Community Fundraising,
National Breast Cancer Foundation


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